Driven by results
Measuring the impact of our work
Excel esports
We worked with top tier esports team Excel to create a leading cultural gaming brand.
From brand concept to manifesto, slogan and visual identity, to marketing campaign and staff handbook ideation, commercial integration and value proposition development.
A great demonstration of how we can help propel an organisation into next stage of growth and development and use brand work for both a B2C and Investor audience.
”We worked with Brand Cornac at an important moment of development for our team. We asked them to help us define our brand from the bottom up and the resulting process was engaging and perfectly articulated our identity. Their work will be a great help as we build a leading gaming culture brand.”
Wouter Sleiffers– CEO Excel
WHAT WE DID
Brand Model
Articulate Excel to become a leading cultural gaming brand by defining – Essence; Positioning; Promise; Values; Tone of Voice
Look and Feel
Visually represent the cultural aspect of the brief to allow Excel to move beyond the traditional esports audience
Manifesto
Wrote a manifesto to bring to life the Power of Better vision
Commercial Integration
Articulate the value proposition based on the brand model
Company Handbook
Composed a handbook to bring the brand model and Power of Better to life for all employees
Marketing Campaigns
Ideation and planning of two foundation marketing campaigns to grow the fanbase and bring to life the Power of Better ethos
Allica Bank
“Brand Cornac Supercharged our efforts”
”I can’t recommend Brand Cornac highly enough. They are so easy to work with and real experts in their field. The work they did on our brand strategy and integrating this with our marketing supercharged our efforts. It was ultimately beneficial across many areas of our organisation.”
Chris Weller – CCO Allica Bank
WHAT WE DID
We worked with Allica to create a new brand and marketing strategy, with outputs for both B2B and investor audiences.
Ranging from updating visual imagery to reflect the brand model, creating a crisp, simple and easy to apply look and feel, writing and creating a film as an expression of the brand, along with the Expert Banking for Business Britain vision tagline.
Look and Feel
Designed a crisp, simple and easy to apply new look and feel
Brand Model
Defined a brand model by articulating – Essence; Positioning; Promise; Values; Tone of Voice
Manifesto / Film
Wrote and created a manifesto film to give a public facing expression of the brand.
Commercial Integration
Articulate and integrate the value proposition, based on the brand model into the commercial effort, directing an animation to explain the journey of the Brand and Positioning to future investors.
Internal Brand Integration
Series of workshop to bring the brand life for all employees, including give away materials, brand integration into the office space and integration with HR processes.
Marketing Campaigns
Ideation, planning and running with the internal team of two foundation marketing campaigns (incl. Six Rules of SME
Success with the Centre for Economics & Business Research (CEBR)) to reach B2B (C-suite) and Brokers audiences to bring Expert Banking for Business Britain to life.
OOMPH! Wellness
We were employed by Oomph! Wellness, leading providers of wellbeing services to the care sector, at a time of significant organisational change. They were looking to re-launch their category leading On Demand service, as well as seeking new investors.
We helped to launch a brand overhaul, which included:
a redefined brand model
new look and feel and brand guidelines
integration with the commercial proposition
a promotional brand video
a new main website
a microsite to deal specifically with the new product roll out to existing customers
“We were looking to relaunch our brand and our primary product Oomph! On Demand. Brand Cornac became our in-house marketing function to help us execute the task. Contracting them allowed us access to their expertise and experience across a variety of areas. They quickly understood us and adapted to our challenges, to help with a very successful re-launch of our product and brand. Brand Cornac are very easy to work and quickly became valued and well-liked members of the Oomph! team.”
Ben Allen, Founder and CEO
WHAT WE DID
Brand Model
Using our brand model framework – Essence, Positioning, Promise, Values, Tone of Voice – we were able to articulate Oomph!’s belief of a Full Life For Life, giving them a structure to implement throughout the organisation.
Website
We created a new company website to create a clear understanding of the two sides of the Oomph! business, allowing them to structure and showcase their product portfolio in a simple, easy to use way. The new look and feel was used to bring an updated freshness to support their dynamic new products.
We also created a microsite for the launch of the new Oomph! On Demand product, providing existing customers with a series of ‘How to’ videos, FAQ’s and live customer support.
Videos
We created a brand showcase video to be used across a variety of outlets and mediums to explain and promote the Oomph! brand and products. We also created 6 instructional ‘How to’ videos with a combination animation and talking heads.
Marketing, Content and Event Strategies
We devised marketing, content and event strategies designed to support the commercial function and to drive sentiment and awareness of Oomph! as the gold standard in the sector.
PR, Copywriting, Marketing Services
We provided day to day marketing support across a range of functions to support the internal departments at Oomph!, their existing customers and to reinforce and amplify the core messages from the brand model.
Sale Sharks
We worked closely with Sale Sharks at a pivotal moment for the club. The headline was that they needed to generate more revenue and create a larger fanbase to make them more sustainable.
WHAT WE DID
Collaborating with the CEO, marketing and commercial teams we identified key projects and tasks to complete:
Identify the purpose and direction of the club
In the crowded North-West sports market, it was important for the Sharks to understand where they fit in and consequently how they compete for fans and sponsors
Construct a brand model for Sale Sharks
Give them the basis of identity and language they could use consistently throughout all communication – from player signings to fan promotions; sponsor engagement to social media
This resulted in the hugely successful ‘Fabric of the North’ and ‘Northen Rugby Matters’ positioning that has connected with the region
Increase matchday ticket sales
The overwhelming response to the club in the region was indifference, so the core of this was giving fans a reason to care about the club – why they should give up time and money to attend matches
Connecting the club to the region and the identity that mattered to fans was central to this
Within two seasons matchday attendance had more than doubled
Increase sponsorship revenue
As with fans, it was crucial to create a sales proposition that would resonate with sponsors. It needed to go beyond assets and the values of rugby
Within two seasons revenue rose by 212%
“Brand Cornac brings a wealth of experience that showed a deep authentic care about the business, they listen and deliver in equal measure which combned for great results”
More case studies
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